As a small business owner you might wander whether it's necessary to have a business website when it's easier to create a Facebook page or business directory listing to promote your business. When you manage your own business website, you are in charge of both the content that you create as well as the platform you run. This comes with two major advantages.#1 You Control Your PlatformTo avoid the need to set up websites, some small businesses set up their online presence on other platforms like Facebook, Medium or YouTube. They believe they will enjoy the same benefits of having a ...

The disconnect between small businesses and the growing number of consumers who vet brick-and-mortar businesses based on their online presence could be keeping small businesses from millions of customers and massive amounts of additional revenue. A website not only helps small businesses promote and sell their products and services, but it also allows them to distinguish themselves from their competitors, especially for customers who rely heavily on the Internet to learn everything about a company. Roughly half of Google searches are for local businesses and about three quarters of those searchers visited a local store afterwards. This emphasizes the fact that every ...

Every year, voice search becomes more and more popular and it's become a necessity for local small businesses to tap into this trend to ensure that they thrive, not just survive.Voice Search was first introduced by Google in 2011.It was initially an experiment rather than a feature users relied on.But, advances in technology for speech recognition have brought the voice-search market to the forefront. The latest statistics show an average of 41% of people search via voice search at least one time per day. Studies suggest that nearly half of smartphone users use the technology on their phones.With the proliferation ...